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There are some obsolete Google secrets to researching search queries and planning your article. These secrets will allow you to target focus keywords and discover topics for contents.
We all know that an article is useless without a strong focus keyword. In addition, Google knows exactly why you need extra support for this purpose. You may also want to use SEO tools for this purpose, but most SEO tools are premium.
But wait! Did you know that these secrets of Google will allow you to research search queries and target focus keywords without using any premium tools?
Here are our 8 Google Secrets To Find Your Focus Keywords
1. Use The Google Keyword Planner.
The Google Keyword Planner is a free tool that lets you target keywords for marketing purposes. However, it can also help you find focus keywords that are relevant to your niche. If you are targeting keywords with high search volume, it also gives you the analytics you need.
Also Read: 25 passive income ideas
2. Use Google Trends.
Google Trends can help you track the popularity of different keywords over time. This can become a supportive tool if you are looking to find focus keywords that target ongoing topics. It is really helpful for identifying keywords that are trending and may be worth targeting.
However, using Google Trends is a bit challenging for young bloggers. Therefore, consider watching YouTube content on How to use Google tends to fetch search queries.
3. Use The Google Search Console.
The Google Search Console does not allow you to monitor and manage your site’s online presence, but it also helps you see which keywords are driving traffic to your website. This can be helpful for identifying keywords that are already working for you and that you may want to focus on.
4. Use The Google Suggest Feature.
I have read many Google secrets on the Internet and found this one obsolete secret many fail to follow. When you start typing a search query into Google, you will see a list of related topics suggested. These are the topics that people are looking for in the niche you are targeting.
Following these topics can be a quick and easy way to understand the type of questions people are interested in, based on your targeted niche. You can even discover more topics related to your niche to write about.
5. Use The Google SERPs.
The SERPs, or search engine results pages, can be a good source of keyword research information. By looking at the SERPs for a particular keyword, you can find the most targeted focus keywords that other websites are using on their content.
This can help you to learn what keywords are getting the most priority on the search engine, including what kind of content is using these keywords. This is a useful method for both SEO and keyword research.
If you don’t know why your site is not doing well to compete with your competitors, this method can help you to understand why and how to improve your site’s ranking.
Also Read: How To Use Google Bard To Research And Write Articles?
6. Use Long-Tail Keywords.
Long-tail keywords are search queries that are more specific and longer than general keywords. These keywords often clarify the actual topic and its motive. However, they are mostly seen to have lower search volumes than short tail keywords.
But they also have a higher conversion rate, meaning that people who search for long-tail keywords are more likely to be interested in what you have to offer.
Here are some examples of long-tail keywords:
- “How to make a white chocolate cake”
- “Best hiking trails with your dogs in Yosemite National Park”
- “Top 10 JavaScript frameworks for Newcomers”
- “How to get rid of dandruff without using Shampoos”
- “Low-cost dog food recipes at home”
As you can see, long-tail keywords are more specific and emphasize the demand of the topic. They are not single or two- or three-word keywords, but rather more like another way that questions can look. It means that people who use or target long-tail keywords are more likely to get a good ranking on Google search engine.
7. Use Power Words.
Power words are words that evoke emotion or a psychological response. Those type of keywords are often used in marketing and advertising to persuade people to take action.
But you can also use these words in your focus keywords. Here are some examples f powerful words:
- “Free“: This is considered one of the most powerful words in marketing. People are naturally attracted to free things, so using this word can be a great way to get people’s attention and drive a lot of traffic to your site.
- “Guarantee“: This word gives people peace of mind and makes them more likely to take a risk. If you offer a guarantee, people are more likely to buy from you because they know they can get their money back if they’re not satisfied.
- “Limited“: This word creates a sense of urgency and makes people more likely to act quickly. If you say something is limited, people will be more likely to buy it now because they don’t want to miss out.
- “New”: This word is associated with freshness and excitement. If you can say that your product or service is new, people will be more likely to be interested in it.
- “You“: This word makes people feel like you’re talking directly to them. It’s a great way to build rapport and get people’s attention.
You should consider using these words strategically and in a way that is relevant to your target audience. While using these, ensure you don’t ruin the readability or structure of your title and article.
If used properly, power words can become a powerful tool for you and rank your site on your desired focused keyword.
8. Use Keyword Modifiers.
Keyword modifiers are words or phrases that you can add to your core keyword to make it more specific and targeted. They can help you attract more relevant traffic to your website and improve your search engine ranking.
Here are some simple examples of keyword modifiers:
- Adjectives: If you are selling shoes on your site, you can consider using the word “comfortable” to connect with people looking for “comfortable shoes.”
- Verbs: If you want to sell software, you can use the verb “to simplify” to target people who are looking for software that can simplify their works.
- Location: You can use the word “London” to grab the attention of people interested in buying coffee in London.
- Price: If you sell clothes, you can consider the use of price modifier word “cheap” to target people who are looking for clothes at a cheap price range.
Here are some additional examples of keyword modifiers:
- Narrowing modifiers help to narrow down the scope of your keyword. For example, the narrowing modifiers “best” or “top” target people who are looking for the best or top products or services.
- Brand modifiers help to target people who are interested in a specific brand. For example, the brand modifiers “Nike” or “Apple” target people who are interested in those brands.
- Time modifiers help to target people who are interested in a specific time frame. For example, the time modifiers “summer” or “holiday” target people who are interested in those time frames.
When choosing keyword modifiers, it is important to properly understand your target audience and what they are searching for. You also need to consider the competition.
If there are a lot of well-established websites using the same keyword modifiers, you may consider picking different modifiers to stand out from the competition.
